Trust through transparency
Our specialist retail partner Juwelier Mühlbacher in an interview on the topic of "Laboratory diamonds" in BLICKPUNKT JUWELIER 04/23.
In the interview, Mühlbacher explains why he is keeping up with the changes in the diamond market and expects that jewelry with lab diamonds will already account for 20% of daily sales. Ecological and social sustainability are playing an increasingly important role when buying jewelry. Mühlbacher says that he already recognizes clearly defined customer groups who reject conventional diamonds due to well-known factors such as climate, CO2 and human rights concerns.
His approach is to go with the development of the market - a decision that he sees as timely. "There may be arguments against it, but in the end you gain nothing." For this reason, the respected jeweler from Regensburg has opted for DIAVON and stocks MANUFAKTURDIAMANTEN®. Using this terminology offered by DIAVON, the jeweler offers his own jewelry collection with proven sustainable and high-quality MANUFAKTURDIAMANTEN® for precisely this target group.
Read the full interview here .
We are delighted that our MANUFAKTURDIAMANTEN® are not only valued as a "new facet" in the range of jewelers such as Juwelier Mühlbacher, but also help to answer the questions of tomorrow today. The increasing awareness of ecological and ethical aspects in the jewelry industry is noticeable and we are proud to contribute to this development.
A big thank you to Juwelier Mühlbacher for the trust they have placed in the quality of our laboratory diamonds and the MANUFAKTURDIAMANT® brand. Transparency, certification and sustainable production are key principles for us. We look forward to continuing to explore innovative paths and helping to shape the future of the diamond business with our MANUFAKTURDIAMANTEN®.
About Blickpunkt Juwelier:
Blickpunkt Juwelier is published ten times a year in Germany and four times a year as a newspaper in Germany and also reports daily online about the watch and jewelry industry.
Source: Article “ Juwelier Mühlbacher: Trust through certification!” - Blickpunkt Juwelier from November 22nd, 2023
Image: DIAVON GmbH
